CHABA
An intimate and spontaneous nickname given to Chabanel, much like one would give to places they love and make their own.
Once the epicenter of Montreal's garment industry, Chabanel has never ceased to be a place of creation.
À CHABA celebrates Chabanel's textile heritage while asserting its renewal as a hub of local craftsmanship and fashion influence in Montreal. Through each photo and video, À CHABA brings the memory of the fashion district into dialogue with its future.
This collaboration reaffirms Chabanel's identity as a historic Montreal district where Canadian fashion pioneers continue to gather.
This project came to fruition because Chaba already brings us together. Sharing the same street and the same convictions—to keep the fashion district's legacy alive and highlight the craftsmanship that continues to be passed down there—it was only natural for Trolet, Milo & Dexter, Atelier 1er Mai, and Juleï Design to collaborate. This teamwork showcases a neighborhood that draws inspiration from its heritage to build its future.
Meeting at Chaba?
À CHABA is an invitation to discover this historic district in a new light. A district that constantly creates and inspires thanks to a new generation of businesses and creators who are developing local and timeless fashion there.
